Insights

Written for operators, not for search engines.

Data-led pieces on commission, conversion and organic search in self-catering. Everything sourced and linked. We publish when we have something worth saying rather than to a schedule.

Analysis

What a 20% commission really costs a twelve-property portfolio

We ran the numbers over five years. The headline percentage is the smallest part of it.

Data

Direct booking benchmarks for self-catering in 2026

What the industry data actually says about how the direct channel is performing, and where most operators sit against it.

Opinion

Why channel manager website builders always plateau

Every major platform ships a website builder. Every one of them stops working at roughly the same point, for the same three reasons.

Guide

Six ways self-catering booking journeys leak

Where the guest actually disappears, in rough order of how often we find it.

Analysis

What 1,105 programmatic pages taught us about SEO in this sector

We built a large programmatic site, ran it for eight months and measured it honestly. Here is what it returned.

Data

What a tenth of a second is worth to a booking website

Site speed is treated as a technical hygiene issue. In travel it is one of the largest commercial levers available.

Get a proposal

Five questions, and a written answer within a working day.

Start your brief