Who we help
Websites for boutique hotels and B&Bs.
You have the reviews, the location and the breakfast. What you probably do not have is a website built this decade, or a single booking that did not cost you fifteen per cent.
The problem
Excellent property. Invisible online.
Independent hospitality has the strongest product and the weakest websites of anyone in this sector. Years of five-star reviews, a genuine following, and a site that loads slowly, hides the room rates and sends the booking to Booking.com anyway.
Booking.com's commission averages around 15% and ranges from 10–25%3. For a small property that is often the difference between a good year and a difficult one, and it is being paid for traffic you could partly capture yourself.
Rates hidden behind an enquiry
Guests will not email to ask a price. If the rate for their dates is not visible in two taps, they go back to the OTA.
Room pages that do not sell the room
Small images, no sense of the view, no sense of the light. The thing you are actually selling is barely shown.
No local content
You know the area better than anyone and the site says nothing about it. That content is exactly what ranks.
Booking engine bolted on
A payment page in a different typeface on a different domain, at the precise moment the guest is deciding to trust you.
- Boutique hotels, guest houses, inns and B&Bs
- Anyone running eviivo, Freetobook, SuperControl or Beds24
- Properties with strong reviews and weak organic visibility
- Owners who want the direct share up without leaving the OTAs
Questions people actually ask
Straight answers.
Will a new website reduce our Booking.com dependency?
It can shift the balance, and that is the realistic goal. Booking.com's reach is genuine and most independent properties should stay listed.
What changes is the proportion. Guests very often find you on an OTA and then search your name — if the site they land on is better than the listing, a meaningful share book direct.
Should we show our rates publicly?
Yes, and it is the single most common thing we change. Hiding rates behind an enquiry form loses far more bookings than it protects margin.
The guest has already seen your rate on the OTA. Not showing it on your own site only makes you look more expensive.
What about our existing reviews?
They should be visible near the booking decision, pulled from wherever they actually live rather than retyped as testimonials.
Review content is also structured data, which affects how your listing appears in search results.
Can you work with eviivo or Freetobook?
Yes — both embed a booking engine into a site we design, and eviivo publishes a WordPress plugin16 if you need that route.
Neither will let you own the full checkout, and we would rather tell you that now than after the invoice.
