Who we help
Websites for holiday parks.
A park website has three jobs at once: fill the hire fleet, sell holiday homes, and take touring bookings. Most attempt all three on a homepage and succeed at none.
The problem
Three businesses sharing one homepage.
Hire fleet letting, static caravan and lodge sales, and touring or camping pitches are three different products with three different buyers. The letting guest wants dates and prices. The sales prospect wants site fees, tenure and finance. The touring guest wants pitch types and hook-up.
Almost every park site we look at treats these as three items in the same navigation and lets the visitor sort it out. The result is a homepage that speaks to nobody and a sales enquiry route buried three clicks down.
No separation of audiences
Letting and sales need distinct journeys from the first click, not a shared homepage with three equal buttons.
Sales enquiries treated as an afterthought
Holiday home sales is often the higher-value line and usually the worse-served part of the site.
Pitch and unit types muddled
Touring, camping, glamping and hire fleet each need their own availability logic and their own page.
Facilities buried
Pool, clubhouse, dog policy, entertainment, seasonal opening. All decisive, all usually in a PDF.
- Holiday parks, caravan parks and touring sites
- Anyone running Anytime Booking, Beds24 or a bespoke park system
- Parks combining hire fleet letting with holiday home sales
- Multi-park operators needing consistent structure across sites
Questions people actually ask
Straight answers.
Can one site serve letting and holiday home sales?
Yes, but only if the two journeys separate almost immediately. Shared homepage, separate paths, separate content, separate conversion goals.
The sales side usually justifies its own mini-site within the site — site fees, tenure, finance, part-exchange and a proper enquiry route.
How do you handle touring pitches and hire fleet together?
As distinct products with distinct availability logic. Trying to force pitches and caravans through one booking flow is where park sites usually break.
Your booking system may treat them identically. The website does not have to, and generally should not.
Do you work with park-specific booking systems?
Yes. Anytime Booking is common in this sector and Beds24 handles park logic well. Bespoke and legacy park systems we assess case by case.
If the system has no API and no embeddable engine, we will tell you what that means for the journey before anything is scoped.
What about seasonal opening and events?
Both belong on the site as structured, findable content rather than a PDF or a social post that disappears.
Event and seasonal content is also some of the easiest organic traffic a park can earn.
