Who we help
Websites for serviced accommodation operators.
Corporate guests book differently from holidaymakers: longer stays, repeat visits, invoices, and someone else’s expense policy. Almost no self-catering website is built for that.
The problem
Two audiences, one website, usually serving neither.
Serviced accommodation sits awkwardly between hospitality and residential. Weekday corporate stays and weekend leisure stays want different things from the same site, and the booking journeys diverge almost immediately — length of stay, payment method, invoicing, who is actually deciding.
The direct channel matters more here than almost anywhere, because a corporate account booked direct once will book direct forty times. Getting that first booking off the OTA is worth a great deal more than the commission on it.
No corporate path
No enquiry route for a company booking six weeks, no invoicing option, no account handling. So they use an OTA and you pay for a relationship you should own.
Long-stay pricing invisible
Weekly and monthly rates that only appear at checkout, if at all, when they are frequently the deciding factor.
Location context missing
Corporate guests choose on proximity to an office, a hospital, a site. Most sites never mention what is nearby.
Compliance and trust signals absent
Fire safety, insurance, accreditation, cancellation terms. Procurement asks; the website is silent.
- Serviced accommodation and aparthotel operators
- Anyone running Guesty, Hostaway, Zeevou, elina or Uplisting
- Operators with a meaningful corporate or relocation segment
- Portfolios spread across a city or several cities
Questions people actually ask
Straight answers.
Can the site handle corporate and leisure guests at once?
Yes, with two clearly separated paths from the homepage onwards. They want different information and they convert differently.
The corporate path usually ends in an enquiry rather than a card payment, and it should be designed as an enquiry journey rather than a broken booking one.
How do we show long-stay pricing?
Early, and as a headline rather than a discount revealed at the end. For a corporate booker the weekly rate is the number that matters.
Where the platform supports length-of-stay pricing we surface it on the property page. Where it does not, we build the messaging around it.
Is SEO different for serviced accommodation?
Considerably. The searches are proximity-led — near a hospital, near an office park, near a stadium — rather than destination-led.
That makes location content unusually valuable, and unusually neglected by competitors.
Do you handle multi-city portfolios?
Yes. City-level landing pages with real local content, and search that lets a guest narrow within a city rather than scroll the whole portfolio.
Multi-city is where the information architecture stops being cosmetic and starts deciding conversion.
